PR

Are public relations activities like image consulting ethical? Explain.

• Yes i believe so. I think it is ethical to a certain point. I think that it is ethical when the image consultant is helping someone eliminate negative perceptions by showing them the truth about that person, i think it becomes unethical when the consultant lies, or when the famous person does good things just for his image.

Showman P. T. Barnum epitomized 19th-century press agentry with exaggerated claims such as those about Tom Thumb and Jenny Lind. Do such promotional methods exist today? Are there examples?

• Yes they do. Companies exaggerate the truth all the time to create a positive perception of their company. It is a common practice to stretch the truth in a way that will benefit your company. One way this is practiced today is through euphemisms. Companies take a bad situations, and rename it so that it sounds better, or even some times benefits them.