- Yes advertising is effective, because it promotes a competitive market, and makes consumers more informed. Advertising, allows for the public to make better purchasing decisions.
- Advertising influenced my purchasing decision regarding fitness water. I used to buy Vitamin Water, untill i saw the commercial below. Since this commercial i have not bought one Vitamin Water, only Propel.
- Advertising did not influence my decision recently when i bought a car. I researched on my own, test drove many different kinds of cars, and ultimately bought the one i liked the most.
Examples of Good and Bad Ads:
Good Ads:
http://www.propelfitnesswater.com/commercials/
This ad is extremely effective because of Propel's target audience. Their product appeals to active younger people who care about their weight and working out. Propel understands that their target audience cares about calories, so they took their biggest competitor Vitamin Water, and showed why they were better
http://video.google.com/videosearch?q=ikea+lamp&hl=en&emb=0&aq=0&oq=ikea+lam#
This ad is effective because it is visually interesting, it grabs and keeps attention, and it solves a common misconception that many potential Ikea customers have.
Bad Ads:
This ad is bad (above) because it is too violent. It makes associations in people's minds that I dont think Louis Vuitton wants. I don't think they want people to associate their shoes with violence towards females.
This ad (below) is bad because it shows a negative female stereotype. In this ad, the male is portrayed as the classic dominant one. The female is the sexy submissive one. Then there are 4 other guys just standing around watching.
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