Journal Entry #4--Outdoor Photographer
A descritption of this magazine's typical reader:
The typical reader of Outdoor Photographer is an adventurous and artistic person. From the content inside the magazine, I can make the aaumption that this reader, is technologically savvy. Almost all of the advertisements contained very specific information regarding their products. This information meant nothing to me, but must be part of the lingo of the typical reader. Another characteristic of their readers is that they are looking to become more proficient in photo-editing. Throughout the magazine there are articles and advertisements about photoshop and other photo editing software. The articles contain tips on how to create better quality images using this software, and the ads are for classes, seminars, and magazines that will improve the reader's ability to digitally edit their photos. The readers of this magazine are interested in seeing their colleagues work. Most of the articles contain samples of other's work, and how they captured these beautiful images. One interesting i found in this magazine was that it seems like the readers of this magazine arent only looking for entertainment, but they go to this magazine to become better at their profession. The magazine is full of tips, examples, and ways to improvo their abilities.

What impact will/has the electronic media have/had on the magazine industry?
Obviously the invention of the television affected magazines greatly. From 1956 on, magazines had to start becoming more and more specific. They could no longer simply be entertaining and cover broad subjects and audiences. This role was taken on by the television. The interesting thing is that this didn't do away with the magazine. People still want to read. People still want to hold a magazine. The television didn't take this inherent desire away, and neither will the internet. This can be shown through the pathfinder project that Time-Warner tried. It didnt work because people still want the magazine. I believe this is true for all forms of print journalism. Books, newspapers, and magazines will stay around because of the experience that comes from picking them up and reading. People dont want EVERYTHING in their lives to be on the computer.