Tuesday, September 30, 2008

Journal Entry #4--Outdoor Photographer
A descritption of this magazine's typical reader:
The typical reader of Outdoor Photographer is an adventurous and artistic person. From the content inside the magazine, I can make the aaumption that this reader, is technologically savvy. Almost all of the advertisements contained very specific information regarding their products. This information meant nothing to me, but must be part of the lingo of the typical reader. Another characteristic of their readers is that they are looking to become more proficient in photo-editing. Throughout the magazine there are articles and advertisements about photoshop and other photo editing software. The articles contain tips on how to create better quality images using this software, and the ads are for classes, seminars, and magazines that will improve the reader's ability to digitally edit their photos. The readers of this magazine are interested in seeing their colleagues work. Most of the articles contain samples of other's work, and how they captured these beautiful images. One interesting i found in this magazine was that it seems like the readers of this magazine arent only looking for entertainment, but they go to this magazine to become better at their profession. The magazine is full of tips, examples, and ways to improvo their abilities.

What impact will/has the electronic media have/had on the magazine industry?
Obviously the invention of the television affected magazines greatly. From 1956 on, magazines had to start becoming more and more specific. They could no longer simply be entertaining and cover broad subjects and audiences. This role was taken on by the television. The interesting thing is that this didn't do away with the magazine. People still want to read. People still want to hold a magazine. The television didn't take this inherent desire away, and neither will the internet. This can be shown through the pathfinder project that Time-Warner tried. It didnt work because people still want the magazine. I believe this is true for all forms of print journalism. Books, newspapers, and magazines will stay around because of the experience that comes from picking them up and reading. People dont want EVERYTHING in their lives to be on the computer.


Monday, September 29, 2008

Journal Entry #3
Poll ten people about their book reading habits:

How many books have you read in the last 6 months?
1 2 books
2 1 book
3 2 books
4 5 books
5 2 books
6 8 books
7 3 books
8 20 books
9 30 Books
10 35 books
What types of books have you read?
1 Jane Austen
2 Religious
3 Mysteries
4 Classic Lit, Psychology
5 Twilight
6 Classical Novels
7 Religious, Oprah book of month
8 Psychology, Modern nonfiction
9 Economics, Psychology books
10 Business and economics
What does this tell you about your sample and society?
s
From this survey I could tell that most people read books that are related to what they do in life. The people on my list who read more than ten books, mostly read books related to their profession. The people on my list who read a lot of books are all very smart people who find time for it. A lot of people made the excuse that they dont have time, but the people who love to read find time to do it.
Would you prefer to use regular textbooks or electronic textbooks in your classes? Why?
I prefer to use regular textbooks in my classes. I like that normal textbooks are tangible. I like that I can pick it up, open it and highlight it. An electronic textbook just does not give this flexibility. You are stuck to the computer, only being able to read the textbook when you have your computer with you. Another reason is that my computer is distracting to me. Email, chat, and sports alerts pop-up constantly, distracting me from the reading I should be doing. I prefer to read the book without all the countless entertainment possibilites at my fingertips
Which do you prefer for leisure reading? Why?
I prefer having a normal book for leisure reading as well. Much of the same reasons above apply to this choice for leisure reading. In addition to the reasons previously stated, reading an actual book has become an experience for me. I like sitting down in my chair, and reading for hours. Part of this experience would be lost if i were sitting down with a computer instead of a book. When I truly love a book I am reading, I take it everywhere with me. I read it while waiting in line, while driving with other, etc.... To do this would not be convenient at all.

Tuesday, September 23, 2008

Journal Entry #2

Do stereotypes exists in the media today?
Yes negative stereotypes exist in the media. Negative stereotypes are a part of all of us, whether we notice or not. These stereotypes are evident throughout all mass media. Stereotypes of elderly people who are sickly, of women who are subservient to men, of men who are fat and all they do is sit around and drink beer. These are just a few examples of stereotypes that exist withing the media. The AXE commercials are a good example of this. They show that all men care about is what they can do to get a woman. That this is our life goal, and the basis for any decision we make. Even if this is true in many cases, it does not apply to all men, and is an exaggeration.

There is the possibility that people will be immersing themselves in the world of mass media to a point to where they begin to tune out the real world. What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?
The effects of overuse of media can be devastating. As great as the world of mass media is, it cannot replace human interaction and activities. A person who is overly immersed in the world of mass media to a point where they have limited interaction with the outside world will start to forget how to interact with others.
There is a 23 year old living at my parent's house right now who is suffering with some of these problems. He is the son of a family friend that my parents agreed to let live at our house. When he first moved in, I always invited him to hang out with my friends and he would never come. I figures he had better things to do, but soon i figured out that he was addicted to computer games. I never saw him when he was home, he just locked himself in his room all day. He came home from school and headed straight to his room for the rest of the night. The effects this had on his life were very apparent. He rarely smiles, and doesn't participate in family activities.

Monday, September 22, 2008

Journal Entry #1

Using the Communication Model, define how each component could be applied to:

A Newspaper Article:
Sender: The journalist/newspaper company
Receiver: The people who subscribe/read the newspaper
Channel: Ink and paper
Encoding: The writing of the article and printing of the paper
Decoding: Reading the paper
Feedback: Letters to the editor, change in # of subscriptions.
Message: the journalist's/newspaper's ideas and thoughts
Noise: The noise can be both semantic and environmental. The noise can be the same that affects the many other forms of mass media. It could be a language barrier, or the short time that someone has in the morning to read the paper. Some noise that affects me when i read the paper is the writing style of the author. If the author is boring, is verbose, or writes about subjects of little interest to me, then I stop reading the article.

A Magazine Article:
Sender: Author of article
Receiver: Anyone who reads the article
Channel: Ink and paper
Encoding: The writing of the article and printing of the magazine
Decoding: Reading the article
Feedback: # of magazines sold.
Message: The Journalist's ideas and thoughts.
Noise: In addition to the environmental and semantic noise, the writing style of the Author can deter someone from reading his article, The content he/she is covering could be offensive to the reader.

A Radio Program:
Sender: Host of radio show, or whoever wrote the script to be read.
Receiver: The people who listen that program
Channel: The radio waves used to transmit the signal, and the antenna that receives the signal.
Encoding: The script is created, the host of the program reads the script.
Decoding: The listener hears the message.
Feedback: Program can take the viewers calls. Change in the # of people who listen to that program
Message: If it is read from a script, whoever wrote the script's ideas. if it is a talk show, then whoever is speaking's ideas.
Noise: Storms can affect the transmission, outside noise such as honking cars, or loud kids, can affect the listener. Language barriers, lack of interest in subject.

A Television Show:
Sender: The writers of the script, and the actors/people transmitting the message
Receiver: Anyone watching the TV show
Channel: The television screen.
Encoding: The writing of the script, and when the actors convey the message.
Decoding: Seeing and listening to the encoded message.
Feedback: The ratings system.
Message: Whatever the Sender is trying to communicate to the audience.
Noise: Bad reception, loud family, small tv, and many of the same factors that create noise in the other medias.

Does the model work more efficiently for some media than for others?
The answer depends on how you define efficiency. If it is defined as reaching the greatest number of people, then the model would work most efficiently for that medium that is received by the most people everyday. if efficiency is defined by the speed at which you can communicate your message then Radio and TV would win because the sender could theoretically send his message instantly, whereas the newspaper and magazine would have to wait for the next printing.

Which of the mass media perform the informing the best? Entertaining? Persuading? Explain.
Informing:
The medium of the internet informs the best of all mass media. The internet has replaced libraries as the means by which people obtain the information they need. The internet is easily accessible from almost anywhere, and has literally millions of options to choose from for the information people are looking for.
Entertaining:
Television is the medium that best entertains the majority of people. When the avergae american is looking to be entertained he/she will simply turn on the TV. There are many options on television that people can choose from, and practically everyone has the ability to access this medium
Persuading:
Newspapers still are the most credible source of information. Reporters strive to only represent the facts, and not include their personal opinions. Therefore, readers can make their own, informed decisions with the assurance that the basis for these decisions is true and unbiased.